Spinning Success Stories on the Web
By Marilyn Pritchard, Contributing Editor

During the peak Halloween shopping season in 2008, online searches for Halloween costumes accounted for .36 percent of cyberspace traffic. Though this figure may seem a mere sliver of the Internet pie, it represents an enormous amount of business, according to Matt Tatham, director of media relations at Hitwise, an online competitive intelligence service with a U.S. division based in New York City. And, says Tatham, the online Halloween business is growing. "Traffic to Halloween websites has been trending up the past three year," he observes.

The phenomenon has created a number of cyber success stories, including long-time Halloween retailers who have been notably successful in their online divisions as well as Halloween companies that were founded as online retailers. Selling Halloween magazine spoke to leading online costumers about how they have achieved success on the web and how they are continuing to cope with its challenges. (Read more...)

We are excited to introduce you to "TIA" (Timely Information Available). TIA has replaced the reader-service cards that were previously inserted within each issue. She is now your resource for accessing information about the products you see advertised or mentioned editorially within the pages of Selling Halloween magazine. (click here to visit TIA)

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