Size Unit	1x
Spread	$8,100
1 page	4,640
2/3 page	3,745
1/2 page	3,010
1/3 page	2,130
1/4 page	1,675
1/6 page	1,275

HALLOWEEN MARKETPLACE & PRODUCT SHOPPER RATES

Size Unit Width x Depth		1x Net
Marketplace - 3 3/8" X 3"	4/c	$995
Product Shopper - 2 1/4" X 3"	4/c	$425

Publication designs ad for customer
Pricing includes creative costs and color.

COLOR RATES
Color charge does not include cost of space.
Acceptable in page or fraction of a page units.

	PAGE	SPREAD
Standard red, blue green or yellow	$430	$690
Other standards or matched colors	520	780
Three or four color	1,160	1,720
Metallic inks	930	1,410

• Proofs: Must be supplied on all ads.

COVERS
Non-cancelable. First Cover—Not sold.
Rates include four color and bleed.

Second Cover or Page 1	$7,810
Third Cover	$7,490
Fourth Cover	$8,370

INSERTS AVAILABLE     Call publisher for details.

SPECIAL POSITION     10% of space. Consult publisher for availability.

Rate Protective Clause: When new rates are announced, advertisers will be protected at their contract rates for ninety days after effective date of new rate. Orders may be cancelled at the time the change in rates becomes effective without incurring a short rate adjustment on insertions already run, provided the contract has been earned up to date of cancellation.

Cancellation: Orders may be cancelled without charge provided the Publisher receives written notice of cancellation prior to the ad close date. A cancellation charge will be assessed if notice is received after ad close date.

COMMISSION AND CASH DISCOUNT
Agency Commission: 15% of gross billing allowed to recognized advertising agencies on space, color, bleed, covers, special positions, and inserts provided account is paid within 30 days of invoice date. If payment is not received by NET 60, then the 15% discount does not apply.

Cash Discount: None.

GENERAL RATE POLICY
Publication's Copy Protective Clause: Advertisers and advertiser agencies assume liability for all content (including text, representation, and illustrations) and advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertising which he feels is not in keeping with the publications standards, even if it has been published previously.

Short Rates and Rebates: Advertisers will be short rated if, within a twelve month period from the date of the first insertion, they do not use the number of insertions upon which their billings have been based. Advertisers will be rebated if, within a twelve month period from the date of first insertion, they have used sufficient additional insertions to warrant a lower rate than that at which they have been billed.

Combination Rates: Advertisers in any combination of Selling Halloween, Greetings etc., Selling Christmas Decorations and CCD: Commercial Christmas Decor will receive the appropriate combination of frequency rate.

MECHANICAL REQUIREMENTS
Publication Trim Size: 8  1/8" x 10  7/8"

Publication Bleed Size: 8  1/4" x 11  1/8"

Bleed Spread: 16  1/2" x 11  1/8"

Standard Advertisement Sizes: Space may be used only in the following sizes:

Size Unit	Width-Depth	Width-Depth
Spread	15" x 10"
1 page	7" x 10"
2/3 page	4 1/2" x 10"
1/2 page	3 3/8" x 10"	7" x 4 5/8"
1/2 page (Island)	4 5/8" x 7 3/8"
1/3 page	2 1/4" x 10"	4 5/8" x 4 3/4"
1/4 page	3 1/2" x 4 5/8"
1/6 page	2 1/4" x 4 5/8"	4 1/2" x 2 3/8"

Column Width: Page is three columns wide, each column is 2  1/8" (13 picas) wide.

Printing Method: Web offset.

Binding Method: Saddle stitch.

Typesetting: Charged at trade rates.

Materials & Color Proofs: Click here for required file/material formats.

Storage of Reproduction Materials: Original reproduction material left in publisher’s possession is destroyed twelve months from date of issue unless publisher is notified in writing as to their disposition.

ISSUANCE AND CLOSING DATES
Issuance Date: Issued February 3, 2003.

Closing Date: Insertion deadline is December 10, 2002.

Reproduction Material deadline: Deadline is December 17, 2002.

Cancellations: No cancellations accepted after closing date. (See cancellation clause under General Rate Policy). Cancellation may affect frequency discount.

Numerous advertising and public relations opportunities are available. Display space, Marketplace ads, Traffic Stopper ads and new for this year “Product Shopper” ads—there is one that is just right for your company. When you want to reach both mass market buyers and thousands of independents, invest in Selling Halloween.

To reserve ad space call 973-252-0100

Gabriele Edgell, Publisher, x207
gedgell@edgellmail.com 

Dorene VanHouten, Associate Publisher, x210
dvanhouten@edgellmail.com  

Lisa Urbach, Senior Account Manager, 303-703-3804
lurbach@edgellmail.com

 

 

 

Selling Halloween
Published by

4 Middlebury Boulevard,
Randolph, NJ 07869-1111
Phone: 973-252-0100
Fax: 973-252-9020
e-mail: gedgell@edgellmail.com

Click here to view these other Edgell websites
Greetings etc. | Selling Christmas Decorations

Rate Card • Mechanical Requirements • Circulation
 Digital Specifications  • Special Advertising Opportunities