--Inside the Industry

--Calendar of Industry Events

--Licensing News (The latest information on upcoming   movies, television shows and popular culture licenses.  Find out which Halloween companies have signed on as licensees.)

--National Costumers Association News

--Excerpts From Elsewhere

--Readers Advisory Board

--Product Showcase

--Getting Spooky With…(How one consumer celebrates Halloween

Submissions must be received by December 1, 2003.

Topics may include:

--Latest catalog and price sheets

--Samples and/or photographs of new product

--Information on company happenings (e.g., new products/services, new hires, new licenses, etc.)

--Input on industry topics and hot buttons you’d like to see us cover

Acceptable photos include transparencies, good-quality prints, or high-res digital images on PC or MAC disc or via e-mail.
Send to: Mary Ford
            Editor
            181 North Church Street
            Goshen, NY 10924
            Phone:  845-291-8723
            Email: mford@hvc.rr.com

Ad Closing: December 10, 2003
Materials Due: December 17, 2003

The Selling Halloween Directory
The industry's desktop source of Halloween manufacturers, importers and products.

Selling Halloween’s directory reaches over 22,000 (includes 5,100 copies distributed at industry trade shows) retail buyers who refer to it again and again when making purchasing decisions. The directory includes over 60 categories from costumes to lighting to props to d?cor and more. When a buyer is looking to stock inventory, this is the source! Don’t miss your chance to highlight your company at this critical buying time. 

• Listings, including corporate listing and company name in 5 categories: $250.

• Additional categories: $20 each.

Shipping

Please ship materials to:
Production Department
Selling Halloween
4 Middlebury Boulevard
Randolph, NJ 07869

Questions
If you have any questions, please call 973-252-0100 and ask for the Production Department.

General Rate Policy

Publisher’s Copy Protective Clause: Advertisers and advertiser agencies assume liability for all content (including text, representation and illustrations) and advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher.  The publisher reserves the right to reject any advertising which is not in keeping with the publication’s standards, even if it has been published previously.

Short Rates and Rebates: Advertisers will be short rated if, within a 12-month period from the date of the first insertion, they do not use the number of insertions upon which their billings have been based.  Advertisers will be rebated if, within a 12-month period from the date of the first insertion, they have used sufficient additional insertions to warrant a lower rate than that at which they have billed.

Rate Protective Clause: When new rates are announced, advertisers will be protected at their contract rates for 90 days after effective date of new rate.  Orders may be cancelled at the time the change in rates becomes effective without incurring a short-rate adjustment on insertions already run, provided the contract has earned contact frequency rate up to date of cancellation.

Combination Rates: Advertisers in any combination of Edgell Publications (Greetings etc., Selling Christmas Decorations, CCD: Commercial Christmas D?cor and Selling Halloween) will receive the appropriate combination frequency rate.

Cancellation:  Orders may be cancelled without charge provided the publisher receives written notice of the cancellation at least five days prior to the issue ad closing date.  A cancellation charge will be assessed if notice is received less than five days prior to the ad close date.  Cancellation may affect frequency discount.

Commission And Cash Discount: Agency Commission:  15% of gross billing allowed to recognized advertising agencies on space, covers, special positions and inserts, provided account is paid within 30 days of invoice date.

Prepayment Terms: If payment is not received by net 60 days of invoice date, the 15% agency discount will be rescinded.

Special Positions- 10% of space.  Consult publisher for availability